SEO Audit Process in 17 Beginner-Friendly Steps
Use Google Analytics and Google Search Console to identify pages that have lost rankings. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.
Authority Content Recommendations
Use our free SEO audit template to find SEO issues that need fixing. If you’re using another cloud crawler, you will definitely save money with Sitebulb. If you know the budget, and how much resource/time that equates to, then it becomes a matter of assessing where the time would be best spent to return the most value. So we’ve already discussed the costing of audits, but until you have an estimate of how long it will take, any costing applied is likely to be arbitrary.
If you have issues with your XML sitemap URLs not being crawlable, you will need to get these repaired ASAP. This audit package will help you find areas where your pages are weakest and work on improving their overall optimization. According to Hitwise, more than 60 percent of all online searches are conducted on mobile devices. No matter how well-intentioned, if the right project management is not in place, you run the risk of negatively impacting your search results. However, if it seems like every page on your site loads extremely slowly but Google Analytics says people aren’t dropping off after visiting any one specific page—maybe you need to hire an SEO agency.
What Our SEO Auditing Services Include
- It also identifies problems and suggests changes you can implement to improve the page’s speed.
- Google Analytics is recommended for use with all sites in order to better understand website traffic sources and user site behavior.
- It even has a handy tab for pulling up research on the topic from around the web, showing you common questions about the target topic and webpages other posts are linking to.
- They use Largest Contentful Paint (LCP) to assess visual load, Cumulative Layout Shift (CLS) to test visual stability, and First Input Delay (FID) to measure interactivity.
Generally speaking, backlinks pass authority juice from one site to another, whereas internal links ensure a logical and organized content structure within your own website. High-quality backlinks coming from reputable websites in your niche carry more value and contribute more positively to your website’s credibility. In contrast, low-quality backlinks, often from spammy or unrelated websites, can harm your SEO efforts. Websites with slow speed and heavy page loading time may be subject to a penalty in search results, eventually resulting in a decrease in visibility and organic search traffic.
Keyword Research & Content
In the old days, Google recommended no more than 100 links on a page. Those days are long gone, and today Google can process many multiples of that without challenge. These attributes, along with nofollow, can help protect you as a publisher. Since Google can penalize sites that link to spam or links that give a financial SEO Anomaly incentive, marking these links appropriately can help you avoid Google’s wrath. Finally, Google typically frowns on “over-optimization” which can include linking with too many exact-match anchors, so it’s good to mix things up. A quick way to see if your links are crawlable (and followed) is to use the MozBar to highlight all crawlable links on the page, as demonstrated below.
